Resume

Principal content strategist shaping narrative, content marketing, and editorial systems for AI-native companies.

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Expertise

  • 10+ years across content strategy, UX, and editorial systems for AI-native and growth-stage products
  • Builds voice governance, agentic frameworks, and editorial standards that hold quality at scale
  • Distills complex products into clear, coherent experiences across UX, marketing, and customer surfaces

Experience

Fractional head of content at Enrich Layer

Nov 2025 – present

Public web data infrastructure for engineering, data, and GTM teams (remote)

  • Lead B2B content marketing (strategy, narrative, production, distribution) for an audience of engineers, data teams, and product leaders
  • Architect positioning and narrative pillars, grounded in competitive audits across Bright Data, People Data Labs, and Coresignal
  • Built and run Publishing OS producing long-form articles on data infrastructure, compliance, integration, and metrics
  • Translate complex product capabilities and dataset architecture into clear narratives that reduce friction for technical evaluators

Founder, editor at Wordful

Aug 2012 – present

Wordful builds AI-powered content systems that combine speed with editorial precision for B2B and B2C clients

  • Build agentic frameworks, voice governance, and human-in-the-loop systems for AI-native and growth-stage products
  • Develop methodologies for keeping AI-generated content credible and on-voice, including the "message drift" taxonomy and review gates
  • Partner with founders and product leaders to identify themes and translate complexity into clear product language and stories

Principal content strategist at Recraft

May 2025 – Feb 2026

AI-powered tools for designers (remote, London-based)

  • Led content strategy for an AI-native product (voice, audience segmentation, distribution, measurement) across marketing, product, and user education
  • Designed content frameworks for AI-generated outputs, including voice guidelines and onboarding scaffolding
  • Translated AI product capabilities and model advances into clear narratives across web, Substack, blog, and documentation
  • Developed frameworks with AI to support scalable content workflows

Content design strategist at Dropbox

Apr 2020 – Apr 2023

Industry-leading file sharing and storage (global remote, San Francisco-based)

  • Principal content strategist for CX surfaces serving 700M+ business and consumer audiences
  • Co-chaired the Editorial Council, Dropbox's company-wide governance body for voice, terminology, and messaging standards across all customer touchpoints
  • Partnered with legal, product, CX, and senior leaders to translate technical complexity into clear customer-facing language

UX content strategist at The Home Depot / Techshed

Jan 2018 – Mar 2020

Pro Referral, an online marketplace connecting home improvement pros with Home Depot customers (San Francisco Bay Area)

  • Led content strategy for dual-audience marketplace, notably UX writing for end-to-end Pro-facing surfaces (web, mobile, SMS)
  • Established product content strategy for Pro Referral / Home Depot content teams, style guide, and Confluence documentation

Lead content strategist at iCueMotion

Oct 2017 – Sep 2018

A science and technology startup pioneering the next generation of human skills augmentation (San Francisco)

  • Synthesized groundbreaking science patent data into easy-to-understand UX assets and customer stories
  • Built a scalable content development framework to support content creation and curation across research and CueMate technology

UX writer at Embroker

May 2016 – Oct 2017

A tech-enabled commercial insurance brokerage startup (San Francisco)

  • Pioneered product copy and editorial voice in the B2B insurance category, during 15x user growth from beta through public launch
  • Synthesized complex business requirements and product constraints from multiple stakeholders on a small, scrappy UX team
  • Bridged critical gaps between Growth team's marketing content and Embroker brand narrative / editorial guidelines

Education

Bachelor of Arts in English, cum laude

University of Hawaiʻi at Mānoa · 4.0 cumulative GPA · Dean's List · Honors Program · Golden Key

Additional

  • Interests: AI and LLMs, writing and publishing, entrepreneurship, surfing, fluent in Spanish
  • Editorial project: Palmtree, a beehiiv newsletter on travel, remote work, and the future of distributed living