Resume
Principal content strategist shaping narrative, content marketing, and editorial systems for AI-native companies.
Expertise
- — 10+ years across content strategy, UX, and editorial systems for AI-native and growth-stage products
- — Builds voice governance, agentic frameworks, and editorial standards that hold quality at scale
- — Distills complex products into clear, coherent experiences across UX, marketing, and customer surfaces
Experience
Fractional head of content at Enrich Layer
Nov 2025 – presentPublic web data infrastructure for engineering, data, and GTM teams (remote)
- Lead B2B content marketing (strategy, narrative, production, distribution) for an audience of engineers, data teams, and product leaders
- Architect positioning and narrative pillars, grounded in competitive audits across Bright Data, People Data Labs, and Coresignal
- Built and run Publishing OS producing long-form articles on data infrastructure, compliance, integration, and metrics
- Translate complex product capabilities and dataset architecture into clear narratives that reduce friction for technical evaluators
Founder, editor at Wordful
Aug 2012 – presentWordful builds AI-powered content systems that combine speed with editorial precision for B2B and B2C clients
- Build agentic frameworks, voice governance, and human-in-the-loop systems for AI-native and growth-stage products
- Develop methodologies for keeping AI-generated content credible and on-voice, including the "message drift" taxonomy and review gates
- Partner with founders and product leaders to identify themes and translate complexity into clear product language and stories
Principal content strategist at Recraft
May 2025 – Feb 2026AI-powered tools for designers (remote, London-based)
- Led content strategy for an AI-native product (voice, audience segmentation, distribution, measurement) across marketing, product, and user education
- Designed content frameworks for AI-generated outputs, including voice guidelines and onboarding scaffolding
- Translated AI product capabilities and model advances into clear narratives across web, Substack, blog, and documentation
- Developed frameworks with AI to support scalable content workflows
Content design strategist at Dropbox
Apr 2020 – Apr 2023Industry-leading file sharing and storage (global remote, San Francisco-based)
- Principal content strategist for CX surfaces serving 700M+ business and consumer audiences
- Co-chaired the Editorial Council, Dropbox's company-wide governance body for voice, terminology, and messaging standards across all customer touchpoints
- Partnered with legal, product, CX, and senior leaders to translate technical complexity into clear customer-facing language
UX content strategist at The Home Depot / Techshed
Jan 2018 – Mar 2020Pro Referral, an online marketplace connecting home improvement pros with Home Depot customers (San Francisco Bay Area)
- Led content strategy for dual-audience marketplace, notably UX writing for end-to-end Pro-facing surfaces (web, mobile, SMS)
- Established product content strategy for Pro Referral / Home Depot content teams, style guide, and Confluence documentation
Lead content strategist at iCueMotion
Oct 2017 – Sep 2018A science and technology startup pioneering the next generation of human skills augmentation (San Francisco)
- Synthesized groundbreaking science patent data into easy-to-understand UX assets and customer stories
- Built a scalable content development framework to support content creation and curation across research and CueMate technology
UX writer at Embroker
May 2016 – Oct 2017A tech-enabled commercial insurance brokerage startup (San Francisco)
- Pioneered product copy and editorial voice in the B2B insurance category, during 15x user growth from beta through public launch
- Synthesized complex business requirements and product constraints from multiple stakeholders on a small, scrappy UX team
- Bridged critical gaps between Growth team's marketing content and Embroker brand narrative / editorial guidelines
Education
Bachelor of Arts in English, cum laude
University of Hawaiʻi at Mānoa · 4.0 cumulative GPA · Dean's List · Honors Program · Golden Key
Additional
- — Interests: AI and LLMs, writing and publishing, entrepreneurship, surfing, fluent in Spanish
- — Editorial project: Palmtree, a beehiiv newsletter on travel, remote work, and the future of distributed living