Getaround · Pre-2016

Getaround: First marketing hire

Owned voice, style, and customer-facing content for the peer-to-peer car-sharing marketplace in early growth.

Role
Marketing communications manager
Client
Getaround
Year
Pre-2016
Practice
Brand voice • Marketing • Content • Marketplace
Getaround marketing materials

Role

Marketing communications manager.

Problem to solve

Own Getaround’s voice, style, and customer-facing content.

What I did

As Getaround’s first marketing hire, I helped establish their brand voice, marketing assets, and the “Getaround Code of Honor.”

Getaround brand mark

Biggest takeaway

It is surprisingly harder to persuade people to share their car than it is their home.