About the company
iCueMotion is a San Francisco–based research lab developing technology to augment human motion skills across multiple movement fields. The lab is founded and run by Dr. Bérénice Mettler.
Role
Lead content strategist.
Problem to solve
Synthesize groundbreaking science patent data into a compelling brand narrative and UX assets in the field of human skills augmentation.
What I did
The majority of my work involved editing dense and complex scientific material, including a 170-page patent, then distilling the concepts into useful and meaningful data for CueMate Tennis beta trial users.
Biggest takeaway
A sound framework is essential to reducing complexity and synthesizing new concepts.